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About SFW Support

Background & Experience

I have a broad background across engineering, manufacturing, technical sales and business leadership within globally operating organisations.


I began my career in project management within a large engineering group serving international automotive customers where I developed strong foundations in manufacturing operations and delivery.


Key early experience includes:

  • Implementing automated production systems for brake and piston manufacturing
  • Improving efficiency in high-volume automotive production environments
  • Leading manufacturing relocation projects
  • Managing full lifecycle delivery of specialist filtration technology from concept through to volume production

Recent SME Advisory Experience

 Over the past five years I have supported more than 100 SMEs through a manufacturing advisory organisation delivering practical business improvement support across a wide range of initiatives.


This has included:

  • Delivering structured business improvement programmes
  • Leading training and capability development
  • Supporting continuous improvement (CI) projects
  • Advancing Net Zero and sustainability initiatives
  • Supporting digital transformation and Industry 4.0 adoption
  • Advising on capital investment and supporting grant applications


I have worked across both commercial and publicly funded programmes, supporting organisations at various stages of growth

Senior Leadership & Industry Experience

Prior to my advisory work for over 25 years I have held senior leadership roles within internationally focused businesses including:


  • Management of global sales team and  distribution for engineering component business 
  • Building and scaling a specialist filtration technology business within a global market place
  • Manging first concept to volume projects for OEM customers within automotive and Industrial markets
  • Operating at product group Vice President level with responsibility for operations, sales and business development
  • Operational leadership for a bespoke machine tool manufacturer delivering a full project lifecycle from concept to Factory Acceptance Test (FAT)
  • Building aftermarket distribution in Asia, Europe and North America 

What I Bring

Today I apply this combined experience to SMEs and other organisations bringing proven tools, structured thinking, and practical delivery in a way that is proportionate, hands-on, and tailored to the needs of growing businesses.

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